

Every smile tells a story. The line of the lips, the shape of each tooth, and how they sit within the face decide how that story comes across. The problem is that more than half of adults in the UK have anxieties about their teeth, something that’s echoed in the patients who come through our doors.
While the Principles of Smile Design aren’t a strict set of industry rules, they determine how each element – from facial symmetry to tooth proportion – works together to create a confident, balanced look that you’re happy with.
At Ringway Dental, these principles are at the centre of everything we do, helping patients achieve life-changing results. Join us as we look at the small print and what each detail means for your teeth.
The first of the principles of smile design is facial symmetry. Not everyone’s face has a natural shape, but your dentist can help to address issues that work against you having a great-looking, confident smile.
| Issues that impact facial symmetry | What dentists can do |
| One side of the mouth lifts higher when you smile | Adjust tooth length or shape with porcelain veneers to balance both sides |
| The smile appears off-centre compared to facial features | Re-align the bite or restore worn teeth as part of a Smile Makeover |
| Uneven lip curve or gum display | Refine tooth edges or contour the gum line for smoother balance |
| Subtle differences in tooth size or spacing | Use composite bonding or orthodontic treatment to create uniformity |
Symmetry doesn’t mean perfection. It’s about making small changes but keeping the differences that make your smile uniquely you. At Ringway Dental, our dentists work with your smile to bring out its best features.
Dentists use proportion to tell how each tooth sits within your smile, namely assessing factors that have the biggest impact on it. Proportion focuses on how teeth, lips, and facial structure interact to create visual balance.
Even small differences can change how even or uneven the whole smile appears, and it’s why dentists check for:
This check helps dentists get a better understanding of how to create a natural result that fits your features. Your dentist can then choose the most appropriate option, which might include gentle contouring or teeth straightening.
Also featuring prominently among the principles of smile design is the curve of your smile, as it can change the whole appearance of your mouth. When the upper teeth echo the shape of the lower lip, the whole face looks relaxed.
If that curve drifts or flattens, the smile starts to look forced. To fix it, dentists usually pay attention to three things:
Once the curve follows the lip again, the smile moves the way it’s meant to. It’s just a small adjustment that makes the face look even again.
The midline runs down the centre of your face, through the tip of the nose and the chin. When the midpoint of your smile drifts off that line, your whole expression can look slightly tilted even when everything else is in proportion.
Dentists check whether the centre of your smile sits in line with your nose and chin, and how the top and bottom teeth meet when you close your mouth.
A small offset is normal, but larger misalignments can be caused by bite changes, missing teeth, or past dental work. These are the common issues and what can be done about them.
| Midline Issues | How dentists restore balance |
| Upper teeth sit off-centre compared with the nose or chin | Re-align with short-term orthodontics or targeted tooth movement |
| Lower jaw midline doesn’t match the upper | Adjust bite contacts or replace worn teeth to bring the lines together |
| One front tooth is shorter or worn | Rebuild shape with composite bonding or a veneer to re-establish the centre line |
Once your smile’s midline lines up with the rest of your face, the difference is subtle but clear. The smile feels steadier, the features sit in harmony, and the overall look becomes naturally balanced again.
The shape of your teeth changes how your smile comes across. Softer corners often make it look friendly and young, while flatter edges can give you a more solid, mature look. When dentists look at tooth shape, they pay attention to three things:
These changes don’t take long. Most smoothing or bonding can be done in one visit, and you can walk out straight after with your smile already finished.
The last thing to think about when talking about the principles of smile design is the colour of your gum line and teeth. People often think teeth whitening alone creates a better smile, but the real impact comes when you find a shade that suits your skin tone and the natural colour of your eyes and lips.
Teeth that are too white can look artificial, while darker shades can make the smile fade. Your dentist uses a shade guide to pick what works best for you and may suggest whitening or veneers if the colour needs more life.
While doing that, they’ll also check the gum line. If the gums sit unevenly or cover too much of a tooth, small contouring treatments can smooth things out and keep everything looking even.
The principles of smile design guide every treatment we carry out at Ringway Dental. They’re how our cosmetic team creates results that fit your face, complement your features, and feel completely natural when you smile.
Every plan starts with a conversation. We’ll look at what you’d like to change, talk through your options, and design a treatment that works for you.
To get started, simply book a consultation today and we’ll help you visualise your ideal smile, so that you can face the challenges of life with complete confidence every time you smile.
Q – How long does a Ringway Dental smile makeover take?
A – It depends on what’s required. Small treatments like contouring and bonding can be done in one visit, while a full smile design can take longer because each stage is reviewed before treatment begins.
Q – Are the treatments in smile design painful?
A – No. Things like whitening, bonding, and contouring are gentle and don’t usually involve having injections. If there’s any risk of sensitivity, your dentist will numb the area first.
Q – Will my new smile look natural?
A – Yes. The aim is always to create balance, not perfection. Our experts match the colour, shape, and spacing to your features so the result looks natural and comfortable on you.
Q – Can a smile makeover fix uneven gums or tooth size?
A – It can. In fact, it’s what it’s designed to do! Treatments like gum contouring, bonding and veneers can give all your teeth a new shape so everything lines up cleanly within the smile.
Q – Do all the principles apply to every patient?
A – No. Everyone is completely unique, so your dentist will only apply the principles that are needed to improve your smile. Some people need a lot of work, whereas sometimes just a small change is enough, so it changes from patient to patient.



